A practical launch guide to indie game marketing, covering positioning, Steam, demos, journalists, content creators, communities and measurement.
Indie Game Marketing: A Practical Launch Guide for Small Studios Read More »
A practical guide to managing a game community, covering purpose, rules, moderation, player feedback, crisis planning and useful metrics.
Game Community Management: A Practical Guide for Indie Studios Read More »
How to market games in China: lessons from the country’s $50 billion games market, including discovery, platform choice and localisation.
How to Market Games in China: Lessons from a $50 Billion Market Read More »
Bulkhead’s direct response to criticism around the WARDOGS $100K clip contest shows how game studios can use clear, specific communication to protect player trust.
Transparency in Game Development: What Bulkhead’s WARDOGS Communication Gets Right Read More »
Choosing PR support for an indie game launch PR campaign is less about finding the biggest name and more about finding a partner whose way of working matches the game, the team and the point you have reached. A consultant and an agency may offer similar services on paper, but the people doing the wo
Indie game PR consultant vs agency: which fits your launch? Read More »
